I coach my clients to skinny down their proposals and it's always a hard pitch. It's so easy to get attached to doing a thing the way we've always done it.
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I LOVE this article by Mia de Besche. Why? Because I coach my clients to skinny down their proposals and it's always a hard pitch. It's so easy to get attached to doing a thing the way we've always done it. So we go back and forth about how much time is spent on proposals. Wasted time. All that blah...blah...blah...just slows down your buyer on her way to signing on the dotted line. With sales proposals, less is more. Really! A proposal should be the short, written version of what's already agreed between you and the buyer. The proposal is NOT where you pitch your company, describe your product features, go on and on about your qualifications or provide client testimonials, I call it the Skinny Proposal and it works. Finally, someone agrees with me :) Thank you Mia! Get Skinny HERE.
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